Last week, we announced our capsule collection created exclusively for Theory. On Wednesday, we gathered our friends, colleagues and clientele to celebrate the partnership with a launch event hosted at Theory’s flagship boutique in the Meatpacking District.
Throughout the evening, guests sipped Champagne and mingled as they shopped the various iterations of the Broome Sneaker, which was on prominent display throughout the store.
The brand’s 150 guests showed their strong support for the collection, with a high sales performance over the course of the two-hour event.
Guests included fellow models from Wilhelmina, Armando’s agency, his brother Fernando, who is featured in the campaign images, and loyal supporters of the brand.
Grateful and excited for the launch of this collaboration, Armando thanked his guests with a toast and a surprise “Happy Birthday” serenade for his fiancé, model and designer Krystle Wilson.
The Armando Cabral x Theory collection is now available for purchase at Theory Meatpacking (40 Gansevoort), as well as newly-opened Theory SoHo (47 Greene Street).