Dec 12, 2016

Behind the scenes with Armando x Theory

Just in time for the holiday season, we are thrilled to announce our exclusive collection created for Theory’s flagship boutique, located in New York City’s Meatpacking District.

Inspired by the core values both brands share—modern design applied to timeless essentials—this capsule features our signature Broome sneaker, a quintessential downtown style. 

Crafted from supple calf leather, the Broome will be available in our classic white, along with four new shades created exclusively for Theory—black, grey, navy and green. 

For the Armando Cabral x Theory campaign, Armando directed his younger brother Fernando, as he showcased the Broome and key styles from Theory’s Fall/Winter 2016 collection on the streets of downtown Manhattan.  

The result is an artful array of images that perfectly reflect the Broome and the modern man who wears them: timeless and considered with a bit of edgy sophistication mixed in. 

Armando Cabral x Theory will be available in Spring 2017.

All photos by the very talented Melodie Jeng. Head to www.melodiejeng.com to see more of her work. 

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